LEAGUES CUP
The comprehensive graphic package for Austin FC's participation in the MLS League's Cup signals the onset of an annual soccer competition between Major League Soccer (MLS) and Liga MX. The visual aesthetic for the graphic package was characterized by the incorporation of distressed textures, evoking a vintage feel that pays homage to the rich history of soccer in both leagues.
Emphasis was placed on utilizing bold fonts and design elements that reflected a timeless quality, resonating with the passionate fanbase of both MLS and Liga MX. The graphic package included a range of visuals such as matchday posters, social media graphics, and broadcast elements, all designed to capture the excitement and prestige of the Leagues Cup tournament while showcasing Austin FC's unique identity within the competition.